The challenge
OrthoConnection has been a trusted national distributor of orthopedic footcare products across Canada since 2001, serving three very different audiences: healthcare professionals, retailers, and everyday consumers. It needed a website that could sell the full catalogue directly, speak clearly to each of those audiences, and support a professionals-only product line, all without the cost and bloat of a heavy e-commerce platform.
Our approach
We built the site from scratch as a custom, hand-coded theme in PHP, with no page builder and minimal plugins, so it stays fast and easy to maintain. The homepage routes visitors by who they are (professional, retailer, or consumer) so each group reaches the right products quickly. Every product uses a PayPal button for secure, straightforward checkout, and healthcare professionals get a dedicated custom order form for the exclusive Protech line. Products are organised into clear categories and partner brands so the whole catalogue is easy to navigate.
The results
The result is a lean, fast-loading storefront that gives an established distributor a modern online presence without the overhead of a full e-commerce build. Customers can browse by brand, category, or audience and check out in a few clicks, while healthcare professionals have a purpose-built ordering path of their own. It is a clean, low-maintenance foundation the business can keep growing on.